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1959: Ford Motor Company Announced It Was Halting Production Of The Unpopular Edsel

 

In 1957, Ford Motor Company unveiled its Edsel after 10 years and millions of dollars of research and planning, but instead of being the company's next big-selling model, it flopped like a fish. On November 19, 1959, Ford admitted failure and halted production of the unpopular Edsel.

Ford Edcelo

In 1919, Edsel, the 26-year-old son of Henry Ford, became president of the Ford Motor Company. Although he introduced several significant innovations to the company's products during his 24-year reign, including seat belts and hydraulic brakes, his tenure as well as his life ended tragically in 1943 at the age of only 49 from colon cancer. was reduced. Henry Ford returned as president and immediately directed his research and development team to produce a new series of models named in his son's honor. It took Ford Motor Company nearly a decade and nearly $250 million to roll the first Edsel off the assembly line in 1957.


What went wrong with the Ford Edsel?

Expectations were high for the Edsel, which was designed as an ideal mid-size car for the young professional and expected the Model T to be as popular as it was decades ago, but things went wrong by the targeting stage. Gone. Ford's sales goals for Edsel were so high that to achieve them they would have had to produce far more cars than any other model on the market.

Not that meeting demand was a problem. While initial sales looked promising, they soon fell through due to a number of factors. Consumers were overwhelmed by Edsel's task of differentiating between the 18 models, and it soon became apparent that the car was fraught with mechanical and reliability issues due to the assembly line system, which used whatever parts were available and no quality control. was not. Edsel's unique push button transmission, which was mounted on the steering column, was also confusing for drivers, and there were several reports of people accidentally shifting gears when trying to sound the horn. To make matters worse, the United States experienced an economic recession in 1957 and 1958, and sales of new cars plummeted among all car manufacturers.

Thanks to this perfect storm of corporate disaster, Ford Motor Company was forced to halt production of Edsel just two years after starting with a loss of $2 million, and to honor Henry Ford's own son's name. The mission was brilliantly left behind as his latest creation. , To this day, the Edsel name is synonymous with product failure.

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