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French fashion through old street style photographs, 1910-1920


By the end of the 19th century, France became prominent in the high fashion (couture or haute couture) industry through the establishment of great fashion houses.

Technology began to redefine Western society in many ways, and this continued into the following decades. New invention, car made people's life easier. Activities like sports, dance and tea parties were increasing in a big way in the last decade.

of such Parisian fashion houses as the house of Jacques Doucet (founded 1871), Roof (founded 1884), Jean Paquin (founded 1891), Calot Soares (founded 1895 and run by Four Sisters), Paul Poiret Through this the industry expanded. Established in 1903), Louis Cheruet (founded in 1906), Madeleine Vionnet (founded in 1912), House of Patou by Jean Patou (founded in 1919).

The fashion of the 1910s was still very similar to that of the 1900s. With a bloated chest, a small waist and a long dress/skirt. The fashion was still gorgeous and romantic, with bright and dove colors like purple, pink and peach. Lots of lace, details and white to capture the pure and flawless fashion.

After the performance of "Schhehrzade" by the Ballet Russell in Paris in 1910, a fashion frenzy for oriental styles was born. The designs turned out to be odd.


The preferred fabrics were satin, taffeta, chiffon, and light silk, and cotton for the summer. Hemlines gradually increased and the female silhouette became tighter and flatter.

It was at this time that the Art Deco movement began to emerge and its influence was evident in the designs of many craftsmen of the time. The hat, turban, and clouds of tulle, popular in the 1900s (decade), replaced hat styles.

It is also notable that the first real fashion show during this period was organized by the first female couturier, Jean Paquin, who was also the second Parisian couturier to open overseas branches in London, Buenos Aires and Madrid.

The two most influential fashion designers of the time were Jacques Doucet and Mariano Fortune. French designer Jacques Doucet excelled at superimposing pastel colors and his elaborate gossamery fabric suggested the Impressionist flicker of reflected light.

Their elite clientele never loses taste for their fluid lines and snappy ingredients. Adhering to the imperatives that left little to the couturier's imagination, Doucet was nonetheless a designer of immense taste and distinction, a role that has been tried by many, but rarely with the level of success of Doucet. .


The extravagance of Parisian fashionistas came in a variety of shapes, but the most popular silhouette throughout the decade was the tunic over a long underskirt. In the early period, the waist lines were high (just below the bust), echoing the Empire or Directoire styles of the early 19th century.

Full, hip-length "lampshade" tunics were worn over narrow, draped skirts. By 1914, skirts were widest at the hips and very narrow at the ankle. These hobble skirts made long jumps impossible.

Waist lines were loose and softly defined. They gradually fell near the natural waistline by the middle of the decade, where they were to remain for the war years. Tunics became longer and underskirts fuller and shorter. By 1916 women were wearing calf-length clothing.


A tailor or tailored suit of matching jacket and skirt was worn for travel to and from the city. The jacket followed the lines of the tunic, with a raised, lightly defined waist.

Fashionable women of the instrument wore striking hats and fur stoles or scarves with their tailors, and carried huge matching muffs. Most coats were cocoon or kimono-shaped, wider at the shoulders and narrower at the hem. Fur coats were popular.

The shoes had high, slightly curved heels. Short skirts emphasized stockings, and garters were worn with streetwear in winter. Inspired by the dance craze, "Tango Shoes" had crisscrossing straps at the ankles that draped and flared out from the draped evening skirt.

In this article, you can probably flip through photos of the world's first street style photos taken at a Paris race like the Longchamp Racecourse Grand Prix on the banks of the Seine River.

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